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Product

The Product represents the fundamental template of the catalog. It is the starting point for defining the commercial identity, logistical characteristics, and tax rules of what you intend to sell. As discussed in the introduction, the product is not the final physical unit, but the logical container that defines the perimeter within which variants and SKUs will operate.

Core Information​

Each product gathers a set of core data that is either inherited or used as a base for its declinations:

  • Multilingual Data: Name, HTML Description (product page content), and SEO Description are localizable (translatable into multiple languages) to ensure a native international presence.
  • Visibility: A global toggle to determine whether the product should be shown on the frontend. If disabled, Catalog APIs will ignore the product.
  • Tax Configuration: Management of the base tax rate and direct integration with Stripe via the Tax rate ID for automatic tax calculation. We always recommend leaving these fields empty and using Tax Zones instead.

Logistics and Shipping​

The product is the first level where physical movement rules are defined:

  • Delivery Methods: You can define whether the product is intended for Pickup, classic Shipping, if it is a Digital product (no physical logistics), or if it requires no method at all.
  • Parcel Details: Here you set the Weight (expressed in grams) and dimensions (Length, Width, Height). This data is crucial for the dynamic calculation of shipping costs.
  • Associations: The product can be linked to specific Shipping Zones and Shipping Methods (e.g., specific Couriers) to restrict or enable purchase only in certain geographical areas.

Organization and Marketing​

Webround offers granular tools to categorize and enrich the product:

Tags and Attributes​

  • Tags: Global labels used for filtering and organization (e.g., Nike, Summer Collection, Color).
  • Attributes: Custom fields (Strings, Numbers, Dates) that define specific properties (e.g., Codes or numerical values).
Difference between Tags and Attributes

Tags should be used as labels with constant values and are suitable for static categorizations: colors, available sizes, collections, or a specific promotion are perfect examples of tags. They differ on a per-product basis but are values that are naturally shareable.

Attributes are unique values for common properties. The production date or a unique characteristic for that specific product is a good example of an attribute. For example, for a car fleet, an attribute would be the registration date, the VIN, or the mileage for a used car.

Remember that Tags and Attributes are fundamental for creating a correct and efficient catalog. The more information you add, the more specific searches can be. For example, if you add an Attribute Code -> XYZ-321, you can perform searches by entering that specific code on your site. If you insert a Tag Offer -> Black Friday, you can search for "Black Friday" both as text and as a filtering label in the catalog.

Multimedia Assets​

The product acts as a hub for media content:

  • Images: Main photo gallery.
  • Video: Linking video assets for a dynamic product presentation.

Metadata and Advanced Rules​

  • Metadata: Extra customizable fields (also multilingual) to store additional structured information not covered by standard fields.
  • Disable Coupons: A specific flag to exclude the product from global or specific discount campaigns.

Operational Relations​

From the product management panel, you can monitor and link:

  1. Tax Zones: Territory-specific tax mapping.
  2. Shipping Methods and Zones: Couriers and offers available for shipping this specific product.
Please Note

Remember that the Options defined on the Product (such as "Size") are the groups of choices that can automatically generate SKUs once the Variants are created.