Skip to main content

Integrations

Webround is designed to be the beating heart of your digital ecosystem. Thanks to an API-First approach, the platform is not a closed system, but a flexible hub capable of communicating with external services at various levels of depth.

Our integration model is divided into two main categories: Native and Custom.

Native Integrations​

Native integrations are components integrated directly into the Webround core. We have chosen to make "native" those services that are fundamental for the daily operations of a website or an e-commerce.

The goal of native integrations is to eliminate friction in the UX: without a fluid connection between the management system and these providers, workflows would be fragmented and disorganized.

Supported Providers​

CategoryIntegrated Services
PaymentsStripe (which in turn integrates more than 90 payment methods)
Email Marketing & TransactionalWebround Email, Sendgrid, Resend, Mailersend

Custom Integrations​

Custom integrations represent the maximum level of extensibility for Webround. We have intentionally decoupled these logics from the platform core to allow you to push the functionalities of your e-commerce or management system beyond the limits of common standards.

The heart of this ecosystem are Webhooks and APIs, which allow Webround to operate in Headless mode.

What can you achieve?​

Thanks to the API-First approach, you can connect Webround to any third-party service. Here are some classic examples:

  • ERP/Logistics Synchronization: Connect Webround to your warehouse systems (e.g., SAP, Oracle, proprietary systems) to align stock and orders in real time.
  • Advanced Marketing Automation: Send granular data to platforms like Klaviyo, Hubspot, or ActiveCampaign based on specific events captured by Webhooks.
  • CRM Sync: Keep customer records and purchase history perfectly synchronized with your corporate CRM (Salesforce, Zoho).
  • Customer Support: Link order data to support tools like Zendesk or Gorgias to provide quick responses to your customers.
  • Business Intelligence: Export data to analysis tools or data warehouses (Google BigQuery, Looker) to generate personalized reports.

Hooks​

Hooks are configurable HTTP requests that our router executes on the edge side during the loading of your site's pages. They allow you to enrich rendering with data coming from external services — for example, dynamic personalizations, session data, content from third-party APIs — before the page reaches the user's browser.

Each hook is associated with a draft and can be configured with a destination URL, an HTTP method, an optional body, a timeout, and activation rules for specific pages or specific audiences (all, bots, humans). If necessary, it can be protected with an HMAC secret to ensure that requests actually originate from the Webround infrastructure.

App Extensions​

App Extensions are external applications that the merchant installs in their Webround Commerce admin panel. They do not run on Webround infrastructure — they are independent applications, developed by third-party developers or the merchant themselves, which are made accessible as links directly from the administration panel.

When a merchant opens an app, if configured with the needsSecret field, Webround generates a launch URL signed with HMAC that includes storeId, appId, and a timestamp. The external app can verify the signature to authenticate the request and recognize which store it originates from, without having to manage a separate authentication system.

Apps can be public (available in the Webround marketplace) or private (created directly by the merchant for the exclusive use of their store). Currently, it is only possible to insert private apps.

Iframe integration in the Webround editor​

This type of integration is much lighter, more direct, and oriented toward the browser and the front-end of your Webround site. However, it still falls within the possible integrations with Webround.

Thanks to the Webround Editor, you can integrate iframes, which are windows of other sites that live within your site, in total safety because they do not exchange data or information with each other. Each iframe is independent of the others and of the site itself in which they are loaded, but they allow you to easily integrate services and information in a constructive manner.

Examples of integrations include:

  • Connection to Google Maps: Most businesses operating in a physical location use iframes to show a navigation start shortcut for all users navigating from smartphones. Thus, just click on the Google Maps iframe to start navigation.
  • Integration of calendars and forms: You can implement booking functionalities in your site thanks to external systems, rendered in your web page via iframe. Calendly, Cal.com, JotForm, Tally Forms are just examples of integrations that you can natively insert into your Webround site.
  • Sharing YouTube or Vimeo videos: If you have the iframe code for your YouTube or Vimeo video, you can integrate it directly into your site without wasting time with double uploads.

We do not limit the possible integrations via iframe, because it would be extremely ineffective and would cut out most quality services.

Next Steps: If you want to configure payments immediately, consult the guide to Stripe. If you want to know how you can leverage hooks to inject data at the edge, consult the guide to Hooks. If you want to know how you can extend Webround Commerce, consult the guide to Apps.