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SEO and Positioning

SEO (Search Engine Optimization) is the set of strategies aimed at improving a website's visibility on search engines. It is a fundamental pillar of any digital marketing strategy, as it increases your domain's authority and attracts qualified traffic.

What is SEO?​

Think of search engines (like Google) as massive libraries. To catalog books, they use software called Crawlers (or "bots"). These bots visit your site, read the code, and decide which searches your content is relevant for.

Crawlers generate a significant amount of traffic and are constantly working to keep web page content synchronized with search engine databases. Every reliable crawler identifies itself and performs only legitimate requests toward your site.

Short Tail vs. Long Tail Keywords​

Content is indexed for different types of searches:

  • Short Tail: Generic searches of 1-2 words.

  • Example: "Running shoes". (Extremely high competition).

  • Long Tail: More specific and detailed phrases.

  • Example: "Cushioned road running shoes for men". (Lower volume, but users are much more likely to make a purchase).

Webround is designed to optimize positioning for both types by providing structured data and content that is easily readable by bots.

The Web App Challenge and the Webround Solution​

Modern applications (like those created with the Webround Editor) are technically "static applications" based on JavaScript. Natively, this type of technology can be difficult for crawlers to read, which can penalize your ranking.

Webround solves this problem at its core: We use an advanced Edge Proxy network. When a human user visits the site, they receive the interactive app; when a Crawler (Google, Bing, Facebook) queries the page, the system responds with a static HTML Snapshot.

This means bots immediately receive all text content and metadata, ensuring perfect indexing for both landing pages and e-commerce stores.

Why does this problem exist?​

In 99% of cases, static JavaScript-based apps do not export HTML natively. Instead, they export a tiny HTML page that points to a JavaScript file that your browser downloads. Once downloaded, the web page is hydrated, and only at that moment does the actual HTML of your web page appear.

In practice, with a traditional static JavaScript app, no significant code is received upon the first request. Consequently, crawlers see these pages as blank, causing your content to go unindexed. This is not optimal for SEO.

Conversely, a site optimized for SEO is able to provide all the actual HTML content of the page the user will visit in the very first response. This way, the crawler doesn't read an empty page with a script to load, but an entire HTML document ready to be scanned and indexed, allowing it to extract keywords and associate them with searches.

Webround integrates a system specifically designed for SEO​

When your domain is connected to the Webround infrastructure, we receive requests on your behalf. Thanks to our globally distributed network, we can recognize if the requester is a browser on a real device or a bot identifying as a crawler. When a bot identifies as a crawler, we do not serve the empty page; we provide the complete HTML document of your web page. For product pages, we serve the correct page containing all your product data and a JSON-LD, which helps Google accurately understand your product and offer. This approach provides a significant SEO benefit while maintaining a smooth experience for all real users.

Native E-commerce SEO​

For those selling online, SEO is not optional. Every product page on Webround Commerce automatically exports optimized data:

  1. JSON-LD Schema: A format Google loves for displaying "rich results" (price, ratings, availability) directly in search results.
  2. Google Images: Assets optimized to appear in visual searches.
  3. Standardized Metadata: Every product page automatically includes:
  • Titles and descriptions.
  • Images, Tags, and Attributes.
  • Price, Currency, and Cadence (where cadence is shown only for subscriptions).
  • Availability (quantity) and logistics data (package weight).
  • Countries where shipping is supported.

Multilingual Support and Sitemaps​

Webround handles international SEO natively without complications:

  • Structured URLs: Each language is managed via a prefix in the URL (e.g., yoursite.com/en/product). Slugs remain consistent and are not translated, but they are mapped with a specific prefix for each language. For example, if a product has the slug "sports-shoes", your site will show the English version at the URL yoursite.com/en/product/sports-shoes.
  • Automatic Sitemaps: You can generate the site's sitemap from the Editor and download the dynamic sitemap from Webround Commerce. These automatically include all URLs, all languages, and all products, telling search engines exactly which pages to index.
warning

Be careful not to over-export your store's sitemap, as you have 10 daily exports available. This operation is relatively resource-intensive because it must retrieve all products in your store and prepare one or more XML files. We recommend exporting the sitemap only when you know your products have been fully updated and you do not plan to upload more products shortly.

Which sitemaps to use for your site​

Webround generates a sitemap-index, which is a file that points to other sitemap files. To complete the correct configuration on Google Search Console, you must specify the sitemap files. Use:

  • sitemap-index.xml: This will contain all the .xml files useful for Google to index your site's content.

Should you have issues with the sitemap-index, you can use the following files:

  • sitemap-static.xml: Indexes all static pages of your site.
  • sitemap-products.xml: Indexes all your products. Note: If your store has more than 50,000 products, the product page URLs will be separated into multiple sitemaps: sitemap-products-1.xml, sitemap-products-2.xml, and so on.

Next Steps​